For a long period, the printing industry and steel and many other industries, excess capacity is more and more prominent, especially books printing excess capacity is more prominent, serious impact on sustainable development and the benign transformation. In reality, many small micro book printed production rate by less than 1/3 of the effective utilization; many large and medium sized books of effective capacity of Indian enterprises only about 1/2. Experts say, books and periodicals printing production capacity has reached the point where the severity of absolute surplus, should not be overlooked.
Book printing excess capacity increase the waste of resources, increased pollution of the environment, be misfits and building a resource conserving, environment-friendly society situation. At the same time, it is easy to make the enterprise growth and growth of malignant competition, damage of the industry as a whole image and interests, will inevitably lead to a serious departure from the income and the benefit of the industry as a whole, that is, large output and more work, less money, or even no money, produce serious losses, affects the whole industry fair, orderly, healthy development. At the same time, excess capacity still scattered entrepreneur governance of enterprise energy. Overcapacity led enterprises underemployment, difficult, easy to cause all kinds of contradictions and conflicts, the entrepreneurs feel headache. The survival of the enterprise and staff's work, life becomes a major problem, it naturally became the entrepreneur currently considered and solve the problem of priority among priorities. Gu had at present, Gu long. This makes some enterprises in the busy working all day looking for work, work, maintain the survival dilemma. Can say, day by day, where black where the rest.
Book printing overcapacity has its historical reasons, is a gradual process from quantitative change to qualitative change. The elimination of printing books and periodicals overcapacity pain is to seize the key, comprehensive treatment. Both the symptoms, more to cure, the symptoms and the causes.
The government to guide the healthy development of the industry
Once, book printing business enterprise technology level, regardless of size can be carried out, and the risk of small, quick, catalysis in the relevant national development policies, greatly stimulated the enthusiasm of many investors investment, by the end of 1998 the country has various types of printing enterprise 18, than 1978 11.2 million soared by more than 1/3, the problem of the first signs of excess capacity.
In order to alleviate the problem of excess production capacity, large-scale rectification activities of the competent department of the government at the beginning of twenty-first Century in the national book printing enterprises in the "quantity control, to improve the quality of" in late twentieth Century to. At the end of 2012 the country has various types of printing enterprises more than 10, although the number of returned to the initial stage of reform and opening up, but with the enterprise scale expansion, making the book printing is still present in excess of the state.
No matter which country economic development cannot do without the relevant industrial policy of the government guidance. The development of the printing industry in China, there have been brilliant period, also had a difficult time. In short, industry fluctuations diedang, influenced by government policies to a large extent. This influence is mainly positive, of course, also has the negative. The Magnificent Three Gorges project, through the investigation argument for several years, based on usury to harm, through legal procedures decided to build, very careful and meticulous, even so, there are still some problems need to have plans focus on the prevention of subsequent.
Industrial Development Planning and goal of government departments, more science, more practical, also can not be one hundred percent correct. But should be scientific and practical, to organize the think-tank good investigation, analysis and demonstration, the industrial development policy formulation more scientific, more practical. Can't of, without planning and objectives, and to the negative effects that may occur, plan control. In short, the government departments should guide the enterprises in the product structure adjustment, change the direction and goal of the mode of growth, moving in the right direction, so that the problem of excess production capacity to gradually ease.
To observe the changes in the market, raising the effective supply
Rather than book printing excess capacity, rather than traditional books and a surplus of products more precise. The market is boundless, along with the economical steady upward development and improvement of living standards, the market demand for cultural goods is bound to rapid growth, and showing a personalized and diversification. However, this product has not been. The book printing enterprises should make full use of the surplus production capacity, observe the market supply and demand situation, increase effective supply. Packaging and printing with the rapid development of packaging industry, the trend of rapid growth. Paper packaging because of low cost, easy recycling, environmental protection is good, is the first choice for all kinds of packaging materials. In 2012 the total output value of packaging and printing up to 631877000000 yuan, accounting for the total industrial output value of 951000000000 yuan of printing books and periodicals printing output is 66.44%, 131394000000 times 4.8 yuan. Packaging and printing is clearly the main force prospects, the current excess production capacity has not yet. The book printing enterprises can according to their actual situation, the excess capacity to transfer to packaging printing.
With the rapid development of industrial packaging, label printing also showed rapid growth momentum. In 2012 the label printing output value reached 26000000000 yuan, output reached 3400000000 square meters, compared to 2010 and 2011 respectively increased by 13% and 14%, the book printing enterprises can also think of using excess capacity development of label printing.
In addition, the book printing enterprises can also turn to the market demand of small commodity production, such as photo albums, postcards, invitations, document bags, product brochures, laptop and so on, but also to adapt to novel, diversified, the majority of consumer demand for personalized. In fact, this is also in printing books and periodicals based diversified development strategy, the key is combined with the actual and effective implementation of its own. Suitable for their own is the best, there is no fixed mode