Recently, the German Federal printing and Media Industries Association (BVDM) said in its annual press conference on 2012, the German printing industry did not benefit from the overall development situation of national economy. The statistical result shows, about 9400 professional company in 2012 sales of about 20500000000 euros fell 2.5% (Euro 21050000000 in 2011). 2013 April sales decline has been expanded to 3.4%, is expected to the year 2013 the German printing industry will be faced with depressed.
From the aspect of industrial structure, growth rate slightly by printing enterprises annual production capacity, in 2012 rose from 81.4% to 81.9%. Overall, the printing industry in the future will continue to experience tends to industrialization and technology intensive structure adjustment. The development of the industry at the same time, the attendant enterprises closed and workers unemployment. At present, the printing industry in Germany has 9403 employees 151385 people, enterprises, compared to 2011 decreased by 2% and 3.5% respectively. In 2012, the printing production price growth of about 1.1%, particularly energy and raw materials prices rose sharply. In addition, a total of 14722 students were printing and media economy industry study, the total number of students than in 2011 decreased by 2.22%.
Printing and Media Industry Federation President Rolf Schwarz called on all enterprises through industry training additional business area, and know-how necessary to form in the short term. For the printing industry and long-term development of the future, industry association still holds a positive attitude. At present, occupy 68% of the market share of the advertising printing industry still is Germany's largest advertising medium.